From hidden deserts to ancient cities, Saudi Arabia is no longer a mystery—it’s a masterpiece waiting for you.
When Zara and her husband landed in AlUla, they weren’t sure what to expect. Just months before, they had planned to go to Europe, but rising costs made them rethink. A friend suggested Saudi Arabia. “There’s nothing to see there,” they thought. They were wrong.
From the first sunset over Hegra to the magical silence of the Empty Quarter, they were in awe. “We didn’t need to leave our country to experience world-class beauty,” Zara said. “We just had to look closer.”
A New Chapter in Tourism
For years, Saudi Arabia was known for business, pilgrimage, and oil. Tourism wasn’t even on the map. But that’s all changed.
With the launch of Vision 2030, Saudi Arabia is now investing billions in tourism infrastructure—hotels, airports, heritage restoration, and cultural events.
The goal? To make Saudi Arabia one of the top five tourist destinations in the world.
What Makes Saudi Arabia Special?
- AlUla: Ancient tombs, desert art, and luxury experiences in one breathtaking location.
- Riyadh: A modern capital blending skyscrapers with souks and museums.
- Jeddah: Beaches, diving spots, and the stunning old city of Al-Balad.
- Abha: Green mountains, cool weather, and traditional southern charm.
- NEOM & The Red Sea Project: Futuristic cities and eco-resorts being built from scratch.
Every region has its own personality—just like the people.
It’s More Than Just Places. It’s People.
The real magic of Saudi tourism is the hospitality. From offering you qahwa (Arabic coffee) on the roadside to locals guiding you through markets, the warmth of Saudi people surprises many visitors.
This culture of generosity isn’t new—it’s centuries old. Now, the world is just beginning to see it.
Tourism = Opportunities
Not only is Saudi Arabia becoming a hotspot for travelers—it’s creating jobs and businesses too. Local tour guides, artisans, chefs, hotel workers, and entrepreneurs are all benefiting.
Tourism is opening doors for Saudi youth, especially women, to join and lead in the growing travel industry.
What You Should Explore First
If you’re planning your first trip or encouraging others to explore the Kingdom, here are must-see spots:
- Hegra, AlUla – Like Petra but untouched.
- Diriyah, Riyadh – The birthplace of Saudi Arabia.
- Edge of the World – A dramatic cliff with endless views.
- Farasan Islands – Saudi’s best-kept marine secret.
- Taif – Rose gardens and mountain breezes.
What You Should Explore First
The truth is, many Saudis still haven’t explored their own country. But when they do, they’re amazed.
And for international tourists—it’s like discovering a treasure no one’s found yet.
Closing Thought
Saudi Arabia is not just changing how the world sees it—it’s changing how its own people see home.
Stay connected with The Riyadh Journal for travel stories, hidden gems, and smart tips to explore the Kingdom.ning—wherever you are.
